CSDL sách
- Hospitality strategic management : concepts and cases : 2nd ed.
- Tác giả: Cathy A. Enz
- Phiên bản:2nd ed.
- Nhà xuất bản: John Wiley - New Jersey
- Năm xuất bản: 2010
- Số trang:676 p.
- Kích thước:24 cm.
- Số đăng ký cá biệt:52545
- ISBN:978-0-470-083598
- Mã Dewey:647.94 068
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Hospitality industry, strategic planning, management
- Chủ đề: Hospitality industry--Management & Strategic planning
- Chuyên ngành: Khoa Du Lịch
- Tóm tắt: It is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Sách cùng chuyên ngành
Sách cùng chủ đề
- Instructor's manual to accompany Hospitality strategic management : concepts and cases : 2nd ed.
- Instructor's manual to accompany Hospitality strategic management : concepts and cases : 2nd ed.
- Strategic management for hospitality and tourism : 2nd ed.
- Strategic management for tourism, hospitality and events : 3rd ed.
- Big data analytics : from strategic planning to enterprise integration with tools, techniques, NoSQL, and graph