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Travel marketing, tourism economics and the airline product : an introduction to theory and practice

Tác giả: Mark Anthony Camilleri

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory...

Marketing & selling the travel product : 2nd ed.

Tác giả: James F Burke, Barry Paul Resnick

This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals...

Managing visitor attractions: 2nd ed.

Tác giả: Brian Garrod, Stephen Wanhill, Anna Leask, Stephen Wanhill

This book has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions,...

Marketing and Managing Tourism Destinations

Tác giả: lastair M. Morrison

It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and...

Marketing for Hospitality and Tourism: 6th edition

Tác giả: Philip R. Kotler, John T. Bowen, James Makens

Part 1: Understanding the hospitality and tourism marketing process; Part 2: Developing hospitality and tourism marketing opportunities and strategies; Part 3: Developing the hospitality and tourism marketing mix; Part 4: Managing hospitality and tourism marketing.