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Marketing for Hospitality and Tourism: 6th edition

Tác giả: Philip R. Kotler, John T. Bowen, James Makens

Part 1: Understanding the hospitality and tourism marketing process; Part 2: Developing hospitality and tourism marketing opportunities and strategies; Part 3: Developing the hospitality and tourism marketing mix; Part 4: Managing hospitality and tourism marketing.

Hanbook of marketing research methodologies for hospitality and tourism

Tác giả: Nykiel, Ronald A.

This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing...

Contemporary hospitality marketing : a service management approach : 1st ed.

Tác giả: William Lazer, Roger A. Layton

Presenting 4 parts such as Marketing's role in hospitality management; The focus of hospitality marketing; Managing the hospitality marketing mix; Achieving hospitality marketing leadership.

Hospitality marketing management: 3rd ed.

Tác giả: Robert D. Reid, David C. Bojanic

Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry.

Hospitality and travel marketing

Tác giả: Alastair M. Morrison

This book covers all aspects of strategic management in hospitality:  Environmental scanning relating to the hospitality and tourism industry; Competitive methods of multinational companies of the world-wide hotel industry; Organizational structure and Human Resources; The role of technology in...