Hospitality industry--Marketing

Marketing tourism and hospitality : concepts and cases
Part I: Understanding Marketing in the Tourism and Hospitality Industry. Part 2: Understanding the Tourism and Hospitality Market. Part 3: Designing the Tourism and Hospitality Marketing Strategy. Part 4: Implementing the Tourism and Hospitality Marketing Mix.
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 2
- Đang rỗi: 2

Marketing for Hospitality and Tourism: 6th edition
Part 1: Understanding the hospitality and tourism marketing process; Part 2: Developing hospitality and tourism marketing opportunities and strategies; Part 3: Developing the hospitality and tourism marketing mix; Part 4: Managing hospitality and tourism marketing.
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 1
- Đang rỗi: 0

Hanbook of marketing research methodologies for hospitality and tourism
This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing ...
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 1
- Đang rỗi: 1

Contemporary hospitality marketing : a service management approach : 1st ed.
Presenting 4 parts such as Marketing's role in hospitality management; The focus of hospitality marketing; Managing the hospitality marketing mix; Achieving hospitality marketing leadership.
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 1
- Đang rỗi: 1

Hospitality marketing management: 3rd ed.
Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry.
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 1
- Đang rỗi: 1