28611Hospitality leadership: The Cornell Hotel School
It traces the growth of America's hotels and restaurants from primitive hostelries to luxury hotels and dozens of relate enterprise. Providing leaders for the industry's adjustment to floodtide of changes-from automobiles to jets, from "mine host" inns to world wide hotel chains.
28612Hospitality management accounting: 5th ed.
Including: Understanding, analyzing, and interpreting financial statements; Ratio analysis and internal control;The "bottom up" approach to pricing; Cost management and the cost volume profit approach to decisions; Operations
28613Hospitality management accounting: Seventh edition
Equiping hospitality management and culinary students with the skills thay need to take command of one of the most crucial aspects of the management of any hospitality business.
28614Hospitality management and organisational behaviour : 5th ed.
Chapter 1. Nature and scope of the hospitality industry; Chapter 2. Understanding the nature of the workforce; Chapter 3. Diversity management; Chapter 4. Organisational goals and structure; Chapter 5. Defining manament; Chapter 6. Nature of leadership; Chapter 7. Workforce motivation and involvement; Chapter 8. Managing through groups and teams; Chapter 9. Managing challenging situations; Chapter 10. Managing the changing envifonment.
28615Hospitality management internship: A student workbook
Including recommended intern meeting activities, schedules as to what students must accomplish and information they must provide, course requirements, example course information, forms of importance, powerpoint slides, and marketing materials to help you get started such as directions for completion of the workbook and intership preparation, departmental rotations ( includes evaluations from dept.mentors and daily logs), exit interview evaluation.
28616Hospitality management strategies
Part 1: Understanding strategy, forces, selection, and positioning; Part 2: The growth strategies of development, financial options; Part 3: The offensive (Revenue development) strategies of marketing, sales, and customer retention; Part 4: The functional strategies of human resources, technology, and purchasing; Part 5: The defensive (Business preservation) strategies of risk management, crisis management, and communications; Part: The implementation of strategic planning, organizational and operational concepts, and leadership.
28617Hospitality management: A capstone course
Provideing a useful compendium of the knowledge necessary to access graduate-level courses for students joining these programs on completion of a bachelors degree or on entering the programs directly from the industry.
28618Hospitality marketing management: 3rd ed.
Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry.
28619Hospitality marketing management: Fifth edition
Hospitality Marketing Management is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including: The roles of service and customer satisfaction in hospitality; Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning; Developing a marketing plan; Strategies for promotion and advertising; Pricing strategy.
28620Hospitality operations: Carreers in the world's greatest industry
Part 1: Industry overview; Part 2: Lodging operations; Part 3: Commercial foodservices operations; Part 4: Noncommercial foodservices operations; Part 5: Recreation and leisure organizations; Part 6: The meetings business; Part 7: Focus on you and your professional career.