CSDL sách
- Hospitality marketing management: Fifth edition
- Tác giả: Robert D. Reid, David C. Bojanic
- Nhà xuất bản: Wiley - New York
- Năm xuất bản: 2010
- Số trang:656 p.
- Kích thước:29 cm
- Số đăng ký cá biệt:23864
- ISBN:9780470088568
- Mã Dewey:647.94 068
- Đơn giá:1
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Hospitality industry, marketing, management
- Chủ đề: Hospitality industry--Management
- Chuyên ngành: Khoa Du Lịch
- Tóm tắt: Hospitality Marketing Management is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including: The roles of service and customer satisfaction in hospitality; Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning; Developing a marketing plan; Strategies for promotion and advertising; Pricing strategy.
Sách cùng chuyên ngành
Sách cùng chủ đề
- Instructor's manual to accompany Hospitality strategic management : concepts and cases : 2nd ed.
- Hospitality strategic management : concepts and cases : 2nd ed.
- Strategic management for hospitality and tourism : 2nd ed.
- Strategic management for tourism, hospitality and events : 3rd ed.
- Hospitality facilities management and design : 3rd ed.