Straightforward guide telling individuals what practical steps they should take to prepare for Year 2000 problems. Neither a doomsday prediction nor a candy-coated view, this book guides you through a reasonable and cost-effective series of steps to protect records, assets, ...
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The international hospitality business
Assembling 40 papers from academics, practitioners and researchers, and providing comprehensive coverage of the hospitality industry management and operations, this text examines the most recent developments in hospitality management worldwide, Topics covered include: business strategy, information ...
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Sales and marketing in the tourism industry book four
Investigates marketing and sales in a variety of businesses within the tourism sector and examines the issues that influence these two vital roles. The text has been written specifically for the Competency Standards of the National Travel and Tourism curriciula taught in TAFE and private colleges.
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Marketing information products and services : a primer for librarians and information professionals
Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and ...
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Principles of services marketing
It provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics ...
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