Marketing
Provides students with hands on learning tools. This book helps students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and influencers, such as social media. It has a strong emphasis on experiential learning and focuses on ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
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Part 1: The world of marketing. Part 2: Analyzing marketing opportunities. Part 3: Product decisions. Part 4: Distribution decisions. Part 5: Promotion and communication strategies. Part 6: Pricing decisions.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
Essentials of marketing : 5th ed.
Essentials of marketing, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of marketing, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
Strategic marketing problems : cases and comments: 10th ed.
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
Essentials of marketing : 5th ed.
Including: The world of marketing; Analyzing market opportunities; Product and distribution decisions; Promotion and pricing decistions.
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1