CSDL sách
- Marketing : 12 th ed.
- Tác giả: Roger A Kerin, Steven William Hartley, William Rudelius
- Nhà xuất bản: McGraw-Hill Education - New York
- Năm xuất bản: 2015
- Số trang:740 p.
- Kích thước:29 cm
- Số đăng ký cá biệt:42985
- ISBN:9780077861032
- Mã Dewey:658.8
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Marketing
- Chủ đề: Marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Part 1: Initiating the marketing process; Part 2: Understanding buyers and markets; Part 3: Targeting mareketing opportunities; Part 4: Satisfying marketing opportunities; Part 5: Managing the marketing process.
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