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Marketing : 5 th ed.

Tác giả: Dhruv Grewal, Michael Levy

Section 1. Assesing the marketplace; Section 2. Understanding the marketplace; Section 3. Targeting the marketplace; Section 4. Value creation; Section 5. Value capture.

Marketing : 12 th ed.

Tác giả: Roger A Kerin; Steven William Hartley; William Rudelius

Part 1: Initiating the marketing process; Part 2: Understanding buyers and markets; Part 3: Targeting mareketing opportunities; Part 4: Satisfying marketing opportunities; Part 5: Managing the marketing process.

Marketing: The core : 5 th ed.

Tác giả: Roger A Kerin; Steven William Hartley; William Rudelius

Part 1. Initiating the marketing process; Part 2. Understanding buyers and markets; Part 3. Targeting marketing opportunities; Part 4. Satisfying marketing opportunities.

Principles of marketing : 16th ed.

Tác giả: Philip T. Kotler, Gary Armstrong

Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and ...

Principles of marketing : 16th ed.

Tác giả: Philip T. Kotler, Gary Armstrong

Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing ...