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Content marketing strategies for dummies

Tác giả: Stephanie Diamond

Part I. Getting started with content marketing strategies; Part 2. Uncovering the customer experience; Part 3: creating actionable content; Part 4. Developing channel promotions; Part 5. Using check-back analysis.

Marketing : 5 th ed.

Tác giả: Dhruv Grewal, Michael Levy

Section 1. Assesing the marketplace; Section 2. Understanding the marketplace; Section 3. Targeting the marketplace; Section 4. Value creation; Section 5. Value capture.

Marketing : 12 th ed.

Tác giả: Roger A Kerin; Steven William Hartley; William Rudelius

Part 1: Initiating the marketing process; Part 2: Understanding buyers and markets; Part 3: Targeting mareketing opportunities; Part 4: Satisfying marketing opportunities; Part 5: Managing the marketing process.

Marketing: The core : 5 th ed.

Tác giả: Roger A Kerin; Steven William Hartley; William Rudelius

Part 1. Initiating the marketing process; Part 2. Understanding buyers and markets; Part 3. Targeting marketing opportunities; Part 4. Satisfying marketing opportunities.

Principles of marketing : 16th ed.

Tác giả: Philip T. Kotler, Gary Armstrong

Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and ...