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Marketing : An introduction : 8th ed.

Tác giả: Gary Armstrong, Philip Kotler

Contents: Defining marketing and the marketing process; Understanding the marketplece and consumers; Designing a customer driven marketing strategy and marketing mix; Extending marketing.

Annual editions : marketing 10/11 : 33rd ed.

Tác giả: John Richardson

Contents: Marketing in the 200s and Beyond; Research, markets, and consumer behavior; Developing and implementing marketing strategies; Global marketing.

Marketing research : 7th ed.

Tác giả: David A. Aaker, V. Kumar, George S. Day

Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors ...

Services marketing

Tác giả: Valarie A. Zeithaml, Mary Jo Bitner

This title introduces a ground-breaking approach to the services marketing course. It replaces the 4Ps with the Gaps model of service quality. The Gaps service quality model makes explicit the difference between the marketing of goods and the marketing of services, as well as the differences ...

Những đòn tâm lý trong thuyết phục: 6 vũ khí gây ảnh hưởng hiệu quả được chuyên gia thuyết phục hàng đầu sử dụng

Tác giả: Cialdini Robert B

Giới thiệu kĩ năng thuyết phục tác động tới tâm lí người khác như nguyên tắc đáp trả, nguyên tắc cam kết và nhất quán, nguyên tắc bằng chứng xã hội, nguyên tắc thiện cảm...