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Trở về
001
000005161
003
LDTU
020
$a0471363405
041
$aeng
082
$a658.827 950
100
$aAaker, David A.
245
$aMarketing Research $cDavid A. Aaker, V. Kumar, George S. Day
250
$a7th ed.
260
$aNew York $bJohn Wiley & Sons, Inc $c2001
300
$a751 p. $c26 cm
520
$aNow in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced.
650
$aMarketing research
653
$aMarketing Research
700
$aKumar, V.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Tặng
928
30134
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