CSDL sách
001
000005394
003
LDTU
020
$a0866121587
041
$aeng
082
$a647.94
100
$aLazer, William
245
$aContemporary hospitality marketing $bA service management approach $cWilliam Lazer, Roger A. Layton
260
$aUSA $bEducational Institute of the American Hotel Motel Assoc $c1999
300
$a490 p. $c23 cm
520
$aPresenting 4 parts such as Marketing's role in hospitality management; The focus of hospitality marketing; Managing the hospitality marketing mix; Achieving hospitality marketing leadership.
650
$aHospitality industry -- Marketing
653
$aHospitality marketing
700
$a Layton, Roger A.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
30145
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