ý kiến bạn đọc

Leisure and recreation management

Tác giả: Torkildsen, George

The book deals with management issues: programming, performance appraisal, marketing, event management, personnel, education and training. The thorough way in which Leisure and Recreation Management deals with both the theory of leisure and the day to day practicalities of managing a recreation ...

Passport : an introduction to the travel and tourism industry

Tác giả: David W. Howell

Presenting five parts such as welcome aboard, transportation and accommodations, tourism systems and services, business and professional travel, the travel and tourism marketplace.

The international hospitality business

Tác giả: Richard Kotas, Richard Teare, Jeremy Logie and Chandana Jayawardena

Assembling 40 papers from academics, practitioners and researchers, and providing comprehensive coverage of the hospitality industry management and operations, this text examines the most recent developments in hospitality management worldwide, Topics covered include: business strategy, information ...

Sales and marketing in the tourism industry book four

Tác giả: Johnson Dawn

Investigates marketing and sales in a variety of businesses within the tourism sector and examines the issues that influence these two vital roles. The text has been written specifically for the Competency Standards of the National Travel and Tourism curriciula taught in TAFE and private colleges.

Marketing in travel and tourism

Tác giả: Victor Middleton

Presenting to the meaning of marketing in travel and tourism, understanding the marketing Mix in travel and tourism, planning strategy and tactics for travel and tourism marketing, using the principal marketing tools in travel and tourism.