ý kiến bạn đọc

The international hospitality business

Tác giả: Richard Kotas, Richard Teare, Jeremy Logie and Chandana Jayawardena

Assembling 40 papers from academics, practitioners and researchers, and providing comprehensive coverage of the hospitality industry management and operations, this text examines the most recent developments in hospitality management worldwide, Topics covered include: business strategy, information ...

Sales and marketing in the tourism industry book four

Tác giả: Johnson Dawn

Investigates marketing and sales in a variety of businesses within the tourism sector and examines the issues that influence these two vital roles. The text has been written specifically for the Competency Standards of the National Travel and Tourism curriciula taught in TAFE and private colleges.

Marketing in travel and tourism

Tác giả: Victor Middleton

Presenting to the meaning of marketing in travel and tourism, understanding the marketing Mix in travel and tourism, planning strategy and tactics for travel and tourism marketing, using the principal marketing tools in travel and tourism.

The restaurant : from concept to operation: 6th ed.

Tác giả: John R. Walker

Each chapter has been revised, updated, and enhanced with numerous industry examples, sidebars, charts, tables, photographs, and menus. Greater emphasis is placed on restaurant business plans, restaurant management, and restaurant operations. The themes of sustainability and sustainable restaurant ...

Food and beverage cost control : 5th ed.

Tác giả: Lea R. Dopson

This text provides the necessary foundation in accounting, marketing, and legal issues, as well as foodservice, production, and sanitation. It also offers practical pedagogical tools, including chapter overviews, outlines, highlights, feature boxes, problems, Web links, technology tools, and key ...