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Just read the label: Understanding nutrition information in numeric, verbal and graphic formats

Tác giả: Alison Black, Michael Rayner

Attempts to gauge how much consumers understand about nutrition and food labelling, and whether they look for nutrition information such as fat, salt and sugar content before they make food buys. This book also looks at what information is most often desired and how it can best be conveyed.

Information and communication technologies in tourism : proceedings of the international conference in Innsbruck, Austria 1996

Tác giả: Stefan Klein, Beat Schmid, A Min Tjoa

The proceedings of the conference ENTER - International Conference on Information and Communication Technologies in Tourism - provide an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the ...

Catering management handbook : the complete guide to hotel, restaurant and outside catering

Tác giả: Judy Ridgway, Brian Ridgway

The many contributor offer information and advice on various topics; the contents cover in detail: Setting up, financial accounts and budgetary control, legal requirements, line management, sale, marketing and public relations,...

Sales & marketing for travel & tourism

Tác giả: Davidoff, Philip G.

1. Introduction; 2. The nature of the tourism product; 3. Psychology of the traveler; 4. Market research; 5. Image; 6. The marketing mix in travel and tourism; 7. Communications; 8. Advertising, publicity, and promotion; 9. Using advertising effectively; 10. The sales function in the travel ...

Selling destinations : geography for the travel professional

Tác giả: Marc Mancini

This best-selling book explores the world’s leading centers of tourism and shows how a realistic knowledge of destinations can translate into travel career success. This text has been updated to reflect changes in professional and government policy, and an overall change in ...