ý kiến bạn đọc

Hotel, restaurant and travel law: A preventive approach: Seventh edition

Tác giả: Cournoyer Norman G, Marshall Anthony G, Morris Karen L

Addressing legal issues confronted by managers in the hotel, restaurant, travel and casino industries. The emphasis is on prevention of legal violations. By reading the book, managers can appreciate and identify what actions and precautions are necessary to avoid, or at least minimize, the number ...

Domestic travel and ticketing from the travel training series

Tác giả: Claudine Dervaes

Giving specific coverage to domestic airline operations, fares, schedules, reservations, ticketing and travel codes. Throughout the book, travel tips and practical exercises help train readers to expertly plan and expedite travel arrangements within the United States. Instructions for using the ...

Strategic management for hospitality and tourism

Tác giả: Fevzi Okumus, Levent Altinay, Prakash K. Chathoth

Presenting to the strategy content, context and process, from international industries such as Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within ...

Tourism : concepts and practices

Tác giả: John R. Walker, Josieyn T. Walker

Capturing the taste of the industry, Tourism: Concepts and Practices explores this exciting field using a systems approach. Building on the author’s experience, it looks at the characteristics of tourism and the demand side first, then organizing tourism, followed by the ...

Tourism : the business of travel: 4th ed.

Tác giả: Roy A. Cook, Laura J. Yale, Joseph J. Marqua

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. ...