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Connecting with customers : how to sell, service, and marketbthe travel product

Tác giả: Mancini, Marc

Entertaining and lively, this up-to-date book applies sales, service and marketing principles to all travel industry sectors. It explores the best ways to satisfy the travel needs of today's consumers and the marketing strategies that underlie selling and buying travel today. Chapter topics include ...

Tourism management: 3rd ed.

Tác giả: David Weaver, Laura Lawton

New Technology in Tourism highlights the increasing role of technology tools and systems in the tourism industry, including virtual reality, artificial reefs, geographical information systems, energy cogeneration and hand-held computers; Australian and international statistics and information ...

Leisure travel a marketing handbook

Tác giả: Stanley C. Plog

A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the ...

Special event : a new generation and the next frontier

Tác giả: Dr. Joe Goldblatt

This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate ...

How to research and write a thesis in Hospitality and Tourism: A step-by-step guide for college students

Tác giả: James M. Poynter

Students learn everything they need to know about developing, designing , and completing an original research study including: How to develop an original thesis, how to conduct a thorough literature review, how to write a knockout introduction, how to write effective chapter summaries, how to ...