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Marketing căn bản = Basic marketing

Tác giả: Vũ Thế Phú

Trình bày khái niệm về marketing, phân khúc thị trường và marketing hỗn hợp, nghiên cứu tiếp thị, nghiên cứu người tiêu dùng, chiến lược tiếp thị, chiến lược sản phẩm, chiến lược giá, chiến lược phân phối, chiến lược siêu thị - cổ động, nghiên cứu các tình huống marketing.

Organizational Behavior

Tác giả: Stephen P. Robbins; Tim A. Judge

Contents include five parts: 1. Introduction, 2. The individual, 3. The group, 4. The organization system, 5. The organization dynamics.

Business for higher awards

Tác giả: Needham, David

Including six sections: Market relations; Operating environment; Managing finance and information; Managing people and activities; Organisational structures and processes; Financial accounting framework.

Industrial marketing

Tác giả: Reeder, Robert R.

Including eight parts such as Dimensions of industrial marketing, Organizational buying and buyer behavior, Strategy formulation in the industrial market, Formulating channel strategy, Formulating product planning, Formilating pricing policies.

Managerial Economics : 6th ed.

Tác giả: S. Charles Maurice, Christopher R. Thomas

Including seven main parts such as Price determination in competitive markets, some perliminaries, demand: theory and empirical analysis, production and cost: theory and empirical analysis, perfect competition, firms with martket power, risk and uncertainty.