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Basic marketing management : 2nd ed.

Tác giả: Douglas J. Dalrymple, Leonarld J. Parsons

This book provides readers with the core marketing management concepts in business environment and spotlights hot topics such as electronic commerce, brand equity, database marketing and interfunctional coodination.

Business : an integrative approach : 2nd ed.

Tác giả: Fred L. Fry, Charles R. Stoner, Richard E.

This book represents a fresh approach to teaching the introduction to business course. It is truly integrative business text on the market. It includes four major parts such as the integrative nature of business, the impact of external forces, providing excellence in products and services, ...

Empire

Tác giả: Pacelle, Mitchell

It is the most famous skyscraper in the world-a towering edifice whose silhouette defines New York's skyline. Empire is a gripping account of a frenzied decade long contest for control of America's premier skyscraper.

Human capital: What it is and why people invest it

Tác giả: Thomas O. Davenport

Part 1: Providing context (worker as investor: a new metaphor, human capital investments and returns, human capital and competitive strategy); Part 2: Taking action (hiring human capital investors, setting the stage through workplate environment, paving the way for high investment, buiding human ...

Management of technology

Tác giả: Tarek M. Khalil

Comprehensive coverage of major issues in MOT, a review of the history and economic, social, political implications as well as philosophical importance of technology in insuring competitiveness in the global marketplace, discussion of the drastic changes in business environmental and the paradigm ...