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Business for higher awards

Tác giả: Needham, David

Including six sections: Market relations; Operating environment; Managing finance and information; Managing people and activities; Organisational structures and processes; Financial accounting framework.

Industrial marketing

Tác giả: Reeder, Robert R.

Including eight parts such as Dimensions of industrial marketing, Organizational buying and buyer behavior, Strategy formulation in the industrial market, Formulating channel strategy, Formulating product planning, Formilating pricing policies.

Managerial Economics : 6th ed.

Tác giả: S. Charles Maurice, Christopher R. Thomas

Including seven main parts such as Price determination in competitive markets, some perliminaries, demand: theory and empirical analysis, production and cost: theory and empirical analysis, perfect competition, firms with martket power, risk and uncertainty.

Business communication for secretarial certificates

Tác giả: Jon Sutherland, Diane Canwell

Covering the essential communication skills: speaking, listening, reading, writing. Each chapter provides an overview of the different functions in a business organisation and the types of communication used, supported by a variety of oral and written activities.

Business for intermediate GNVQ

Tác giả: John Gardner

Including contents such as Business organisations and employment; People in business organisations; Consumers and customers; Financial and administrative support.