ý kiến bạn đọc

Annual edition : global issues 08/09

Tác giả: Jackson,Robert M.

Unit 1. Global issues in the twenty-first century: An overview; Unit 2. Population and food production; Unit 3. The global environment and natural resources; Unit 4. Politcal economy; Unit 5. Conflict; Unit 6. Cooperation; Unit 7. Values and visions.

Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing

Tác giả: Abaetê de Azevedo, Ricardo Pomeranz

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces ...

Wikibrands

Tác giả: Moffitt Sean

Part 1: The wikibrands story; Part 2: Reinventing the marketing paradigm; Part 3: The flirt model - building a wikibrand; Part 4: Incubating your wikibrand community; Part 5: Applying wikibrands beyond the corporation; Part 6: The wikibrands primer.

Business : a changing world : 7th ed.

Tác giả: O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell

Chapter 1: The dynamics of business and economics; Chapter 2: Business ethics nd social responsibility; Chapter 3: Business an a borderless world; Chapter 4: Managing information technology and E-Business.

Human resource management demystified

Tác giả: Robert G. DelCampo

Chapter 1: HR in  nutshell; Chapter 2: Equal employment opportunity (EEO) and law; Chapter 3: Diversity in organizations; Chapter 4: Job analysis; Chapter 5: Employee selection; Chapter 6: Compensation; Chapter 7: Benefits; Chapter 8: Training and development; Chapter 9: Performance management ...