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Khoa Quản Trị Kinh Doanh

Duyệt theo:
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Managing diversity: Expert solutions to everyday challenges

The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1
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Search engine marketing

Tác giả: Andreas Ramos, Stephanie Cota

The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1
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Not for free: Revenue strategies for a new world

Tác giả: Saul J. Berman

Chapter 1. Segmentation; Chapter 2. Pricing innovation; Chapter 3. Payer inovation; Chapter 4. Package innovation.

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 2
  • Đang rỗi: 2
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Essentials of marketing

Tác giả: Perreault, William D.

1. Marketing’s value to consumers, firms and society; 2. Marketing strategy planning; 3. Evaluating opportunities in the changing marketing environment; 4. Focusing marketing strategy with segmentation and positioning; 5. Final consumers and their buying behavior; 6. Business and organizational ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1
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Relationship selling : 2nd ed.

Tác giả: Mark W. Johnston, Greg W. Marshall

1. Introduction to relationship selling; 2. Using information to understand sellers and buyes; 3. Value creation in ...

  • Vị trí lưu trữ: 209 Phan Thanh
  • Tổng sách: 1
  • Đang rỗi: 1