Khoa Quản Trị Kinh Doanh
WIKIBRANDS : reinventing your company in a customer-driven marketplace
1. The birth of wikibrands; 2. The Wikibrand rallying cry; 3. A wikibrand road map; 4. The six benefits of wikibrands; 5. A wikibrand culture; 6. Focus; 7. Language and content; 8. Incentives, motivations, and outreach; 9. Rules, guidelines and rituals; 10. Tools and ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
Fostering creativity (Pocket mentor)
This book is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable, concise guides enable you to tackle the daily ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 2
- Đang rỗi: 2
Your next move : the leader's guide to navigating major career transitions
1. The promotion challenge; 2. The leading-former-peers challenge; 3. The corporate diplomacy challenge; 4. The onboarding challenge; 5. The international move challenge; 6. The turnaround challenge; 7. The realignment challenge; 8. The STARS portfolio challenge; 9. Conclusion : designing ...
- Vị trí lưu trữ: 03 Quang Trung
- Tổng sách: 5
- Đang rỗi: 5
Archetypes in branding : a toolkit for creatives and strategists
This kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers; Forge relationships with the myriad stakeholders that affect your business; Empower your team to access their ...
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1
Presenting to avoiding services marketing Myopia, custmoer care in services, the concept of exchange, service mapping: back to basics, measuring and monitoring service quality, the cost of service quality,..
- Vị trí lưu trữ: 209 Phan Thanh
- Tổng sách: 1
- Đang rỗi: 1