ý kiến bạn đọc

Blue ocean strategy, expanded edition : how to create uncontested market space and make the competition irrelevant

Tác giả: W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red. Updates on all ...

Visual social marketing for dummies

Tác giả: Krista Neher

Part 1. Introduction; Part 2. Getting started with visual social marketing; Part 3. Putting together a visual social media strategy; Part 4. Integrating images into your social media marketing; Part 5. Marketing via the visual social networks; Part 6. Launching into video social media marketing.

Business gamification for dummies

Tác giả: Kris Duggan; Kate Shoup

Part I. Basic training: grasping the basics; Part II. Decisions, decisions : choosing a gamification framework; Part III. Getting your gamification program off the ground; Part IV. The part of tens.

Decision-making for dummies

Tác giả: Dawna Jones

Presenting to Getting started with decision-making; Knowing and growing yourself as a decision-maker; Jumping in: the how-to of decision-making; Making decisions in various roles; Applying decision-making skills to specific challenges.

Customer's new voice : extreme relevancy and experience through volunteered customer information

Tác giả: John McKean

It shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.