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The digital marketing handbook : deliver powerful digital campaigns : 1st ed.

Tác giả: Simon Kingsnorth

Chapter - 01: How this book works; Chapter - 02: Building a high-converting, beautiful website; Chapter - 03: Optimizing your website to deliver top SEO results; Chapter - 04: Managing paid search for cost-effective results; Chapter - 05: Running display advertising that delivers brand value; ...

Advertising and promotion : an integrated marketing communications perspective : 10th ed.

Tác giả: George E. Belch, Michael A. Belch

Part 1. An Introduction to Integrated Marketing Communications. Part 2. Integrated Marketing Communications Program Situation Analysis. Part 3. Analyzing the Communication Process. Part 4.Objectives and Budgeting for Integrated Marketing Communications Programs. Part 5. Developing the Integrated ...

Advertising and promotion : an integrated marketing communications perspective

Tác giả: George E. Belch, Michael A. Belch

It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of ...

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Contents: Understanding Identity; Essential Characteristics; Brand Identity Fundamentals; Identity Process; Phase 1: Planning and Analysis; Phase 2: Brand Identity Strategy; Phase 3: Brand Identity Design; Phase 4: Building Brand Identity; Phase 5: Management; Identity Practice; Evolution; Merger; ...

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Part 1. Perception; Part 2. Proces; Part 3. Practice. .