CSDL sách
- The managers guide to distribution channels
- Tác giả: Linda Gorchels, Edward Marien, Chuck West
- Nhà xuất bản: McGraw-Hill - New York
- Năm xuất bản: 2004
- Số trang:225 p.
- Kích thước:24 cm.
- Số đăng ký cá biệt:50390
- ISBN:0071428682
- Mã Dewey:658.87
- Đơn giá:1
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Marketing channels, management, marketing
- Chủ đề: Quản trị Marketing & Marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
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