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Designing brand identity : a complete guide to creating, building, and maintaining strong brands

Tác giả: Alina Wheeler

Part 1. Perception; Part 2. Proces; Part 3. Practice. .

Gear up : test your business model potential and plan your path to success

Tác giả: Lena Ramfelt

Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one.

Storynomics : story-driven marketing in the post-advertising world

Tác giả: Robert McKee

Contents: Introduction: The marketing revolution. Advertising, a story of addiction; Marketing, a story of deception; Story creation. The evolution of story; The definition of story; The full story; The purpose-told story; Putting story to work. Story and the CMO; Storified branding; Storified ...

MKTG : marketing

Tác giả: Charles W Lamb, ... [all etc]

MKTG Marketing, séptima edición, es una solución de 4LTR Press, lo que garantiza el éxito de la actividad "enseñanza-aprendizaje", al ser "Probado por los estudiantes, aprobado por los docentes. Esta solución, conformada por el libro impreso, tarjetas de repaso, CourseMate y el libro Electrónico ...

The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies

Tác giả: Shashi Upadhyay, Kent McCormick

B2B is 45% of the economy, but no book has addressed just this area of B2B predictive marketing--all have looked more at the consumer end of the predictive space. This book will explore how using predictive marketing to support ABM initiatives in the B2B world can supercharge your demand waterfall ...