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The ultimate marketing and PR book : understand your customers, master digital marketing, perfect public relations

Tác giả: Eric Davies, Nick Smith, Brian Salter

The ultimate marketing and PR book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

Marketing places : attracting investment, industry, and tourism to cities, states, and nations

Tác giả: Philip Kotler, Donald H. Haider, Irving J. Rein

Contents: 1. Places in Trouble. 2. How Places Market Themselves. 3. How Target Markets Make Their Choices. 4. The Place Auditing and Strategic Market Planning Process. 5. Strategies for Place Improvement. 6. Designing the Place's Image. 7. Distributing the Place's Image and Messages. 8. Attracting ...

Digital marketing strategy : an integrated approach to online marketing : 2nd ed.

Tác giả: Simon Kingsnorth

Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

The art & craft of PR : creating the mindset and skills to succeed in public relations today

Tác giả: Sandra Stahl

This book is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight ...

The managers guide to distribution channels

Tác giả: Linda Gorchels, Edward Marien, Chuck West

The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a ...