CSDL sách
001
000007342
003
LDTU
020
$a9780470088568
041
$aeng
082
$a647.94 068
100
$aReid, Robert D. $etác giả
245
$aHospitality marketing management $cRobert D. Reid, David C. Bojanic
250
$a Fifth edition
260
$aNew York $bWiley $c2010
300
$a656 p. $bảnh màu $c29 cm
504
$a Index: 649 - 656
520
$aHospitality Marketing Management is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including: The roles of service and customer satisfaction in hospitality; Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning; Developing a marketing plan; Strategies for promotion and advertising; Pricing strategy.
650
$aHospitality industry -- Management
653
$aHospitality industry
700
$a Bojanic, David C. $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
23864
Sách Chuyên ngành
Sách cùng chủ đề
- Instructor's manual to accompany Hospitality strategic management : concepts and cases : 2nd ed.
- Hospitality strategic management : concepts and cases : 2nd ed.
- Strategic management for hospitality and tourism : 2nd ed.
- Strategic management for tourism, hospitality and events : 3rd ed.
- Hospitality facilities management and design : 3rd ed.