CSDL sách
- Influencers & creators : business, culture and practice
- Tác giả: Robert Kozinets, Ulrike Gretzel, Rossella Gambetti
- Nhà xuất bản: Sage - London
- Năm xuất bản: 2023
- Số trang:371 p.
- Kích thước:25 cm.
- Số đăng ký cá biệt:56096
- ISBN:9781529768640
- Mã Dewey:070.1
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Influence sociale, internet marketing, social media
- Chủ đề: Internet marketing & Social media semiotics
- Chuyên ngành: Khoa Khoa học Xã Hội & Nhân Văn
- Tóm tắt: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands.
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