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Influencers & creators : business, culture and practice

Tác giả: Robert Kozinets, Ulrike Gretzel, Rossella Gambetti

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the ...

Break through the noise : the nine rules to capture global attention

Tác giả: Tim Staples, Josh Young

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever ...

Converted : the data-driven way to win customers' hearts

Tác giả: Neil Hoyne

Part one. Conversations. Part two. Relationships. Part three. Self-Improvement.

The digital marketing handbook : deliver powerful digital campaigns : 1st ed.

Tác giả: Simon Kingsnorth

Chapter - 01: How this book works; Chapter - 02: Building a high-converting, beautiful website; Chapter - 03: Optimizing your website to deliver top SEO results; Chapter - 04: Managing paid search for cost-effective results; Chapter - 05: Running display advertising that delivers brand value; ...

Driving digital strategy : a guide to reimagining your business

Tác giả: Sunil Gupta

Part 1. Reimagine your business; Part 2. Reevaluate your value chain; Part 3. Reconnect with customers; Part 4. Rebuild your organization.