63611Service quality analysis in logistics a case study of: Indochina post logistic
Chapter 1: Introduction; Chapter 2: Theoretical basis and research model of factors affecting the quality of logistics services; Chapter 3: Research methodology; Chapter 4: Research results; Chapter 5: Proposal solutions to improve quality of logistics services at indochina post logistics; Chapter 6: Recommendations and conclusions.
63612Services management : integrating marketing organisational behaviour, operations and human resource management
Presenting to avoiding services marketing Myopia, custmoer care in services, the concept of exchange, service mapping: back to basics, measuring and monitoring service quality, the cost of service quality,..
63613Services management: The new paradihm in hospitality
This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation.
63614Services marketing
This title introduces a ground-breaking approach to the services marketing course. It replaces the 4Ps with the Gaps model of service quality. The Gaps service quality model makes explicit the difference between the marketing of goods and the marketing of services, as well as the differences between the way the principles of marketing course handles the marketing mix and the way the service marketing course does. Written by extremely well-respected people in services marketing, this book is the first integrated services marketing text in the field. It covers topics of critical importance for the 1990s, such as service quality, links between marketing and other disciplines (e.g. production and operations management and human resources management), and transforming a product firm into a service firm.
63615Services marketing : intergrating customer focus across the firm : 8th ed.
Part 1. Foundations for service marketing. Part 2. Focus on the customer. Part 3. Understanding customer requirements. Part 4. Aligning service design and standards. Part 5. Dlivering and performing service. Part 6. Managing service promises. Part 7. Service trends: AI, robotics and the bottom line.
63616Services marketing : people, technology, strategy : 9th ed.
Part 1. Understanding service products, markets and customers. Part 2. Applying the 4 PS of marketing to services. Part 3. Managing the customer interface. Part 4. Developing customer relationships. Part 5. Striving for service excellence. Part 6. Case studies.
63617Services marketing an Asia : managing people, technology and strategy
Understanding services, focus on customers and managing relationships, creating value in a competitive market, planning and managing service delivery, Issues for senior management.
63618Servo Magazine
When you subscribe to SERVO — Print Edition, unlike other magazines, you also get full access to our Digital Edition at no extra charge. So, YOU can choose how you want to read your issues! Some readers prefer a paper copy they can hold in their hands or keep on their bench. But if that's not you, then get the Online Only Edition and save a few trees and some cash.
63619Servo Magazine
This issue spotlights personal and hobbyist robotics, combining practical electronics with embedded design. Its feature articles and tutorials provide hands-on guides for building, programming, and understanding robots.
63620Servo magazine 2022 Issue 4 Robot Innovator Squid Game Design Build Program
This issue of Servo focuses on robotics education, hobbyist innovation, and hands-on build programs. It explores how robotics enthusiasts and educators are designing and building robots for creative challenges — including a standout project inspired by the Netflix series Squid Game. The issue pairs project tutorials with commentary on the future of hobby robotics and profiles key figures in robotics history.