CSDL sách
001
000007355
003
LDTU
020
$a0130933902
041
$aeng
082
$a338.4791
100
$aMancini, Marc $etác giả
245
$aConnecting with customers: How to sell, service, and marketbthe travel product
260
$aNew Jersey $bPrentice Hall $c2003
300
$a214 p. $c27 cm
520
$a Entertaining and lively, this up-to-date book applies sales, service and marketing principles to all travel industry sectors. It explores the best ways to satisfy the travel needs of today's consumers and the marketing strategies that underlie selling and buying travel today. Chapter topics include Welcoming Customers and Determining Their Needs, Recommending Solutions and Addressing Concerns, Enhancing the Sale and Achieving an Agreement, and Serving the Travel Customer. For travel professionals.
650
$aTourism -- Marketing
653
$aTourism marketing
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
23865
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