CSDL sách
001
000007343
003
LDTU
041
$aeng
082
$a647.94
100
$aPhilip Kotler, John T. Bowen, James C. Makens $etác giả
245
$aMarketing for hospitality and tourism: Fifth edition $cPhilip Kotler, John T. Bowen, James C. Makens
250
$aFifth edition
260
$aBoston $bPrentice Hall $c2010
300
$a683 p. $c29 cm
520
$aPart 1: Understanding the hospitality and tourism marketing process; Part 2: Developing hospitality and tourism marketing opportunities and strategies; Part 3: Developing the hospitality and tourism marketing mix; Part 4: Managing hospitality and tourism marketing.
650
$aHospitality industry -- Marketing
Tourism -- Marketing
653
$aHospitality industry, marketing, tourism
700
$aBowen, John T. $e tác giả
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
17215
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