CSDL sách
001
000005812
003
LDTU
020
$a0-13-119378-3
041
$aeng
082
$a647.94
100
$aKotler, Philip
245
$aMarketing for hospitality and tourism $cPhilip Kotler, John T. Bowen, James C Makens
250
$a4th ed.
260
$aNew Jersey $bPrentice Hall $c2005
300
$a932 p. $bimages $c25 cm
504
$a Index: p.921 - 932
520
$aThis book includes four parts such as Understanding the hospitality and tourism marketing preocess; Developing hospitality and tourism marketing opportunities and strategies; Developing the hospitality and tourism marketing mix; Managing hospitality and tourism marketing.
650
$aHospitality industry -- Marketing
653
$aHospitality industry
700
$a Bowen, John T.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
8451
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