CSDL sách
001
000007371
003
LDTU
020
$a0935920099
041
$aeng
082
$a338.4 791
100
$aDavidoff, Philip G. $etác giả
245
$aSales & marketing for travel & tourism $cPhilip G. Davidoff, Doris S. Davidoff
260
$aNew Jersey $bPrentice Hall $c1983
300
$a290 p. $c24 cm
520
$a1. Introduction; 2. The nature of the tourism product; 3. Psychology of the traveler; 4. Market research; 5. Image; 6. The marketing mix in travel and tourism; 7. Communications; 8. Advertising, publicity, and promotion; 9. Using advertising effectively; 10. The sales function in the travel industry; 11. Sales techniques; 12. Marketing in travel and tourism - present and future.
650
$aTourism -- Marketing
653
$aTourism
852
$a209 Phan Thanh $bNgoại văn
911
Trần Thị Hậu
927
Mua
928
32071
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