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Advertising and intergrated brand promotion : 5th ed.

Tác giả: Thomas C.O'Guinn, Chris T. Allen, Richard J. Semenik

This book provides a solid understanding of advertising strategy through a clearly written text, couple with more than 500 of the most contemporary ads and exhibition. A leader in its emphasis on integrated brand promotion, Advertising and intergrated brand promotion combines a compelling ...

Essentials of Negotiation : 5th ed.

Tác giả: Roy J. Lewicki, David M. Saunders, Bruce Barry

Essentials of Negotiation, 5e is a condensed version of the main text, Negotiation, Sixth Edition. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Twelve of the 20 chapters ...

Negotiation: Readings, exercises and cases : 6th ed.

Tác giả: Roy J. Lewicki, David M. Saunders, Bruce Bary

Negotiation is a critical skill needed for effective management. Negotiation: Readings, Exercises, and Cases 6e takes an experiential approach and explores the major concepts and theories of the psychology of bargaining and negotiation and the dynamics of interpersonal and inter-group conflict and ...

Intermediate accounting

Nhóm Tác giả: Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield

This book  incorporates international Financial Reporting Standards (IFRS) into the existing textbook framework. On almost every page, the book addresses every accounting topic from the perspective of IFRS while still highlighting key differences between IFRS and US GAAP. Following the ...

Ngạn ngữ ca dao danh ngôn thế giới chọn lọc

Tác giả: Nguyễn Hưởng (sưu tầm, tuyển chọn)

Trình bày tục ngữ - ca dao - dân ca, kho tàng trí tuệ muôn đời của nhân loại qua các phần như đạo làm người, cách ứng xử, đoàn kết, tình yêu và gia đình, cách đánh giá con người và sự việc, mùa màng - thời tiết - nghề nghiệp và những ngày lễ hội nổi tiếng.