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Relationship selling : 2nd ed.

Tác giả: Mark W. Johnston, Greg W. Marshall

1. Introduction to relationship selling; 2. Using information to understand sellers and buyes; 3. Value creation in ...

Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing

Tác giả: Abaetê de Azevedo, Ricardo Pomeranz

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces ...

Social media marketing : the next generation of business engagement : 1st ed.

Tác giả: Dave Evans, Jake McKee

Taking marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer ...