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The CEO's guide to marketing : the most practical marketing book you will ever read

Tác giả: Lonny Kocina

Step 1. Competence; Step 2. Code; Step 3. Channels; Step 4. Calendar; Step 5. Control; Step 6. Creative.

Red Ocean Traps : the Mental Models that Undermine Market-Creating Strategies

Tác giả: W. Chan Kim, Renée Mauborgne

In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: Focus on attracting new customers, not pleasing current customers; Worry less about segmentation and more about what different ...

Youthnation : building remarkable brands in a youth-driven culture

Tác giả: Matt Britton

Including 16 chapters: 1. From Status Symbol to Status Update; 2. From Things to Thrills; 3. The Rise of Electronic Dance Music; 4. Access over Ownership; 5. The Communal Table; 6. The Peer-to-Peer Economy; 7. The Power of the Crowd; 8. Free Agency; 9. Lifehacking; 10. The Field Guide to ...

HBR guide to persuasive presentations

Tác giả: Nancy Duarte

Section 1. Audience: know your audience and build empathy; Section 2. Message: develop persuasive content; Section 3. Story: use strorytelling principles and structure to engage your audience; Section 4. Media: identify the best modes for communicating your message.

Content marketing strategies for dummies

Tác giả: Stephanie Diamond

Part I. Getting started with content marketing strategies; Part 2. Uncovering the customer experience; Part 3: creating actionable content; Part 4. Developing channel promotions; Part 5. Using check-back analysis.