CSDL sách
- Storynomics : story-driven marketing in the post-advertising world
- Tác giả: Robert McKee
- Nhà xuất bản: Twelve - New York
- Năm xuất bản: 2018
- Số trang:248 p.
- Kích thước:21 cm.
- Số đăng ký cá biệt:49755
- ISBN:9781538727935
- Mã Dewey:658.8
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Marketing, storytelling
- Chủ đề: Quản trị Marketing & Marketing
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Contents: Introduction: The marketing revolution. Advertising, a story of addiction; Marketing, a story of deception; Story creation. The evolution of story; The definition of story; The full story; The purpose-told story; Putting story to work. Story and the CMO; Storified branding; Storified advertising; the storified demand and lead generation; Building audience; Storified sales; Nomics; Conclusion: Tomorrow.
- Sách điện tử:http://thuvienso.duytan.edu.vn/handle/123456789/306013
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