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Marketing bệnh viện

Tác giả: Phạm Trí Dũng

Trình bày về khái niệm và quá trình phát triển marketing, thị trường dịch vụ y tế, marketing dịch vụ chăm sóc sức khoẻ và hoạch định chiến lược marketing bệnh viện.

Principles of marketing : 17th ed.

Tác giả: Philip Kotler, Gary Armstrong

Part 1: Defining marketing and the marketing process; Part 2: Understanding the marketplace and consumer value; Part 3: Designing a customer value-driven strategy and mix; Part 4: Extending marketing.

Marketing strategy : text and cases : 6th ed.

Tác giả: O. C. Ferrell, Michael Hartline

Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan....

The CEO's guide to marketing : the most practical marketing book you will ever read

Tác giả: Lonny Kocina

Step 1. Competence; Step 2. Code; Step 3. Channels; Step 4. Calendar; Step 5. Control; Step 6. Creative.

Red Ocean Traps : the Mental Models that Undermine Market-Creating Strategies

Tác giả: W. Chan Kim, Renée Mauborgne

In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: Focus on attracting new customers, not pleasing current customers; Worry less about segmentation and more about what different...