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Business research methods : 6th ed.

Tác giả: William G. Zikmund

This book is organized into eight parts. Each of the first six parts presents the basic concepts for one of the stages in the research process and discusses how these concepts related to decisions about conducting specific projects. The last two parts provided students with real world material for ...

Creating value : shaping tomorrows business

Tác giả: Shiv S. Mathur, Alfred Kenyon

The framework and its main building blocks, understanding competitive strategy and the nature of competition, competitive strategies for profit, resources and business strategy, corporate strategy, distant and international strategies, organizing for formulating and implementing business strategy.

Annual editions : mass media : 9th ed.

Tác giả: Joan Gorham

It introduces concerns that have been raised about the impact of Mass media use and content on children, daily living, and on society. It explores media as sources of news and information, along with the public's changing attitude towards news coverage. It also introduces perspectives on media ...

Public economics

Tác giả: Gareth D. Myles

This book is entirely self contained and covers, in the first section, the competitive equilibrium theory and wefare economics that underpin the analysis of policy design. The second section then studies commodity taxation, income taxation, tax reform, the public economics of risk and corporation ...

Clausewitz on strategy

Tác giả: Ghyczy, Tiha Von

This book investigates the nature of strategy. It speaks lodly and claerly to both reflective practitioners of business and emerging strategists about how to proceed during period of instability, uncertainty and rapid change.