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Mastering business for strategic communicators : insights and advice from the C-suite of leading brands

Tác giả: Matthew W. Ragas, Ron Culp

Contents: Part I: Introduction. Part II: Communications, business acumen, and the c-suite. Part III: Finance and investor relations. Part IV: Human resources and employee engagement. Part V: Corporate strategy, innovation, and legal. Part VI: Marketing, brand, and data analytics. Part VII: Social ...

Instructor's manual to accompany Hospitality strategic management : concepts and cases : 2nd ed.

Tác giả: Cathy A. Enz

Presenting to chapter-by-chapter notes and test banks. Case notes.

Hospitality strategic management : concepts and cases : 2nd ed.

Tác giả: Cathy A. Enz

It is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents ...

Big data analytics : from strategic planning to enterprise integration with tools, techniques, NoSQL, and graph

Tác giả: David Loshin

Provides an overview of the drivers for introducing big data technology into an organization and for understanding the types of business problems best suited to big data analytics solutions, understanding the value drivers and benefits, strategic planning, developing a pilot, and eventually ...

The business strategy game : a global industry simulation, player's manual

Tác giả: Arthur A. Thompson, Gregory J. Stappenbeck

Section 1: The industry and the company; Section 2: Company operations and reports; Section 3: Strategies and decisions; Section 4: Scoring, reports, and strategic plans; Section 5: Using the company disks.