CSDL sách
- Mastering business for strategic communicators : insights and advice from the C-suite of leading brands
- Tác giả: Matthew W. Ragas, Ron Culp
- Nhà xuất bản: Emerald Publishing Limited - Bingley
- Năm xuất bản: 2018
- Số trang:288 p.
- Kích thước:24 cm.
- Số đăng ký cá biệt:56292
- ISBN:978-1787145047
- Mã Dewey:658.401 2
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:5/5
- Từ khóa:Business communication, organizational culture, strategic planning
- Chủ đề: Business Communications & Strategic planning
- Chuyên ngành: Khoa Quản Trị Kinh Doanh
- Tóm tắt: Contents: Part I: Introduction. Part II: Communications, business acumen, and the c-suite. Part III: Finance and investor relations. Part IV: Human resources and employee engagement. Part V: Corporate strategy, innovation, and legal. Part VI: Marketing, brand, and data analytics. Part VII: Social responsibility and transparency. Part VIII: Communication and corporate transformations. Part IX: Summing up.
- Sách điện tử:https://thuvienso.duytan.edu.vn/handle/123456789/335012
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