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Winning the story wars : why those who tell--and live--the best stories will rule the future

Tác giả: Jonah Sachs

Part 1. The broken world of storytelling; Part 2. Shaping the future.

The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage

Tác giả: James L Heskett; Earl W Sasser; Joe Wheeler

Contents: Introduction; Build ownership into your strategic value vision; Leverage value over cost; Put customers to work; Boost your employee OQ; Engineer ownership through anticipatory management; Build a strong and adaptive ownership culture; Sustain your success.

HBR's 10 must reads on strategic marketing

Nhóm Tác giả: Harvard Business Review Press

Contents: Rethinking marketing; Branding in the digital age; Marketing myopia; Marketing malpractice; The brand report card; The female economy; Customer value propositions in business markets; Getting brand communities right; The one number you need to grow; Ending the war between sales and ...

Uncommon service : how to win by putting customers at the core of your business

Tác giả: Frances Frei; Anne Morriss

Offering a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function.

Red Ocean Traps : the Mental Models that Undermine Market-Creating Strategies

Tác giả: W. Chan Kim, Renée Mauborgne

In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: Focus on attracting new customers, not pleasing current customers; Worry less about segmentation and more about what different ...