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The public relations writer's handbook : the digital age

Tác giả: Merry Aronson , Don Spetner, Carol Ames

This book offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the ...

Content marketing for dummies

Tác giả: Susan Gunelius

Part 1. Getting started with a content marketing plan; Part 2. Marketing with long-form content; Part 3. Marketing with short-form content; Part 4. Engaging in online conversations to share content; Part 5. Achieving long-term success; Part 6. The part of tens.

Generational selling tactics that work : quick and dirty secrets for selling to any age group

Tác giả: Cam Marston

Including contents: Selling and the generations : making a connection; Snapshot of Baby Boomers; Selling to Baby Boomers : the search for control; Snapshot of Millenials; Selling to Millenials : the search for connection; Snapshot of Generation X; Selling to Generation X : the search for truth; ...

HBR guide to persuasive presentations

Tác giả: Nancy Duarte

Section 1. Audience: know your audience and build empathy; Section 2. Message: develop persuasive content; Section 3. Story: use strorytelling principles and structure to engage your audience; Section 4. Media: identify the best modes for communicating your message.

Fundraising with businesses : 40 new (and improved!) strategies for nonprofits

Tác giả: Joe Waters

Presenting to Percentage-of-sales fundraisers; Register programs; Donation boxes; Hashtag fundaisers; Shopping fundraiser; Action-triggered fundraiser; Pin-to-give fundraiser; Text-to-give fundraiser; Cash donation; Product donation; Company giveaway fundraiser; New hire fundraiser.