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Advertising and Promotion : an integrated marketing communications perspective : 11th ed.

Tác giả: George E. Belch, Michael A. Belch

In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with ...

The CEO's guide to marketing : the most practical marketing book you will ever read

Tác giả: Lonny Kocina

Step 1. Competence; Step 2. Code; Step 3. Channels; Step 4. Calendar; Step 5. Control; Step 6. Creative.

Value proposition design : how to create products and services customers want : get started with...

Tác giả: Alexander Osterwalder...[et.al]

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Value ...

101 design methods : a structured approach for driving innovation in your organization

Tác giả: Vijay Kumar

Mode 1. Sense intent; Mode 2. Know context; Mode 3. Know peole; Mode 4. Frame insights; Mode 5. Explore concepts; Mode 6. Frame solutions; Mode 7. Realize offerings.

The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world

Tác giả: Fred Reichheld, Rob Markey

Part 1. The fundamentals of the net promoter system; Part 2. Getting results.