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Exceptional selling : how the best connect and win in high stakes sales

Tác giả: Jeff Thull

Presenting to The more you sweat, the less you sell; Nobody buys a value proposition; You've got to get your mind right; Earning the keys to the elevator; Diagnosis trumps presentation every time; Cutting through the smoke and mirrors; It doesn't pay to surprise a corporation; Show me the money; ...

The innovator's dilemma : when new technologies cause great firms to fail

Tác giả: Clayton M Christensen

Showing how even the most outstanding companies can do everything right - yet still lose market leadership when they miss out on new waves of innovation. Offering both successes and failures from leading companies as a guide, this book gives you a set of rules for capitalizing on the phenomenon of ...

HBR's 10 must reads on strategic marketing

Tác giả: Clayton M. Christensen, Theordore Levitt, Philip Kotler

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in. Create products that perform the jobs people need to get done. Get a bird’s-eye view of your brand’s strengths and weaknesses. Tap a market that’s ...

Marketing: The core : 5 th ed.

Tác giả: Roger A Kerin; Steven William Hartley; William Rudelius

Part 1. Initiating the marketing process; Part 2. Understanding buyers and markets; Part 3. Targeting marketing opportunities; Part 4. Satisfying marketing opportunities.

Quản trị kênh phân phối

Tác giả: PGS. TS. Trương Đình Chiến

Trình bày những kiến thức cơ bản về tổ chức và quản lý hệ thống kênh phân phối sản phẩm của các doanh nghiệp như những nội dung về sự hoạt động của kênh phân phối, cấu trúc kênh, hành vi và các hình thức tổ chức các kiểu kênh liên kết đọc...