ý kiến bạn đọc

Content marketing strategies for dummies

Tác giả: Stephanie Diamond

Part I. Getting started with content marketing strategies; Part 2. Uncovering the customer experience; Part 3: creating actionable content; Part 4. Developing channel promotions; Part 5. Using check-back analysis.

Exceptional selling : how the best connect and win in high stakes sales

Tác giả: Jeff Thull

Presenting to The more you sweat, the less you sell; Nobody buys a value proposition; You've got to get your mind right; Earning the keys to the elevator; Diagnosis trumps presentation every time; Cutting through the smoke and mirrors; It doesn't pay to surprise a corporation; Show me the money; ...

The innovator's dilemma : when new technologies cause great firms to fail

Tác giả: Clayton M Christensen

Showing how even the most outstanding companies can do everything right - yet still lose market leadership when they miss out on new waves of innovation. Offering both successes and failures from leading companies as a guide, this book gives you a set of rules for capitalizing on the phenomenon of ...

HBR's 10 must reads on strategic marketing

Tác giả: Clayton M. Christensen, Theordore Levitt, Philip Kotler

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in. Create products that perform the jobs people need to get done. Get a bird’s-eye view of your brand’s strengths and weaknesses. Tap a market that’s ...

Marketing: The core : 5 th ed.

Tác giả: Roger A Kerin; Steven William Hartley; William Rudelius

Part 1. Initiating the marketing process; Part 2. Understanding buyers and markets; Part 3. Targeting marketing opportunities; Part 4. Satisfying marketing opportunities.