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Sales & marketing for travel & tourism

Tác giả: Davidoff, Philip G.

1. Introduction; 2. The nature of the tourism product; 3. Psychology of the traveler; 4. Market research; 5. Image; 6. The marketing mix in travel and tourism; 7. Communications; 8. Advertising, publicity, and promotion; 9. Using advertising effectively; 10. The sales function in the travel ...

Selling tourism

Tác giả: H. Kenner Kay

The material strives to provide a balanced approach, addressing the selling process from the standpoint of all eight sectors of tourism including adventure and recreation, tourism services, attractions, transportation, events and conferences, travel trade, accommodations, and food and beverages. ...

Selling destinations : geography for the travel professional: 5th ed.

Tác giả: Marc Mancini

Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination ...

Connecting with customers : how to sell, service, and marketbthe travel product

Tác giả: Mancini, Marc

Entertaining and lively, this up-to-date book applies sales, service and marketing principles to all travel industry sectors. It explores the best ways to satisfy the travel needs of today's consumers and the marketing strategies that underlie selling and buying travel today. Chapter topics include ...

Marketing for hospitality and tourism: 4th edition

Tác giả: Philip Kotler, John T. Bowen, James C. Makens

This book includes four parts such as Understanding the hospitality and tourism marketing preocess; Developing hospitality and tourism marketing opportunities and strategies; Developing the hospitality and tourism marketing mix; Managing hospitality and tourism marketing.