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Creative advertising : ideas and techniques from the worlds best campaigns

Tác giả: Mario Pricken

Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning ...

The advertising concept book

Tác giả: Pate Barry

Offering advice on everything you need to know, from how to write copy and choose a typeface to how agencies work and the different strategies used for print, TV and online campaigns, the book includes exercises to help you judge your work and that of others. Also featured are Barry's concept ...

Advertising and the promotion industry

Tác giả: Maggie Jo St John

The book is devided into 8 Units: Unit1: promotion through history, Unit 2: Sales promotion, Unit 3: Public relation and personal selling, Unit 4: Advertising, Unit 5: Advertising campaigns, Unit 6: The media, Unit 7: Advertising culture, Unit 8: Advertising standards.