CSDL sách
- The advertising concept book
- Tác giả: Pate Barry
- Nhà xuất bản: Thames & Hudson - New York
- Năm xuất bản: 2010
- Số trang:272 p.
- Kích thước:22 cm
- Số đăng ký cá biệt:22616
- ISBN:9780500287385
- Mã Dewey:659.1
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Design
- Chủ đề: Advertising & Advertising copy & Advertising campaigns
- Chuyên ngành: Khoa Mỹ thuật Ứng dụng
- Tóm tắt: Offering advice on everything you need to know, from how to write copy and choose a typeface to how agencies work and the different strategies used for print, TV and online campaigns, the book includes exercises to help you judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time that show how brilliant ideas last forever.
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